Predictably IrrationalReliable Decisions

消费行为学：何故导致错误的消费决策？ 1.  我们为何会不理智的做出错误的消费决策？ 2.  如何预测、预防、纠偏非理性的决策？ 3.  Questions: Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? 4.  Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught? 5.  Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? 6.  Why d